The Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management.

PROGRAMS

OVERVIEW
Through the Marketing Supply Chain Institute, the Chief Marketing Officer (CMO) Council has teamed with the Business Performance Innovation (BPI) Network to drive best practices and thought leadership in marketing supply chain operations through two distinct programs called "Mapping + Tracking the Optimized Marketing Supply Chain" and "Competitive Gain in the Demand Chain." Learn more »
Sponsored by Archway
COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.

"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.
Learn more »
Sponsored by NVISION
MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process. Learn more »

EXPERT DIALOGUE

Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotels Group. In the final Competitive Gain in the Demand Chain video, Florence Ho talks about how the dialogue between customer and brand drives demand and creates long-term relationships. Watch »
Sponsored by Archway.