Achieving real savings through an optimized Marketing Supply Chain (MSC) is possible. The most common hurdle is knowing where to start and then establishing a business rationale for undertaking this transformational project. The CMO Council has partnered with NVISION, leaders in Marketing Supply Chain optimization, to establish an interactive assessment tool that lays out general recommendations and savings estimates, based on NVISION’s leading practice standards. These standards represent the key performance metrics across the Marketing Supply Chain.

Through this self-assessment, you will begin to outline where areas of efficiency and opportunity may result in considerable savings. The savings figures outlined in this assessment are based on general industry standards and are designed to demonstrate where optimization opportunity lies. It is intended to be a start point to your deeper investigation into the operational effectiveness of your Marketing Supply Chain.

Before we get started, please provide us with some basic information about you and your organization.

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Full summaries with savings on next page