Roger B. Lines

Roger is a strategic marketer, currently working on Kodak’s strategy to expand business within Enterprises. He is an expert in marketing automation software and consulting solutions. In the past Roger has been responsible for R&D, Service and Product Marketing. He has spent several years in Europe and now lives in Vancouver, Canada. Roger has an Engineering Physics degree from the University of British Columbia and a MBA from Simon Fraser University.

Lisa Mark

Lisa Mark is a strategic brand marketer with over 15 years of experience in consumer products, sporting goods, entertainment, & management consulting. With a proven track record of delivering exceptional results across a variety of industries and business challenges, Ms. Mark’s experience spans marketing for brands across all stages of the product life cycle, including start-ups, growth, and mature brands.

As Senior Director, Marketing Services for Mizuno USA, Inc., Ms. Mark spearheads the marketing strategies & tactics for the U.S. operations of Mizuno Corporation, a global sporting goods firm. Ms. Mark joined Mizuno Corporation in 1997 and quickly became the driving force behind creating a compelling brand strategy for the Mizuno brand in the United States, propelling the brand to significant gains in brand awareness, market shares, and profitability.

Prior to joining Mizuno, Ms. Mark was Director of Marketing for the Mickey Mouse and Winnie the Pooh licensing divisions for Disney Consumer Products. There, she launched brand extensions under the Pooh franchise and helped develop marketing strategies to set the Mickey Mouse brand onto a growth trajectory. Ms. Mark’s experience also includes roles as VP of Marketing for The Step Company, originators of the step aerobics movement, and brand marketing consultant for Dove Associates, where she created strategic marketing and branding initiatives for Fortune 500 firms, including Ben & Jerry’s, Pizza Hut, Taco Bell, KFC, Gatorade, and Visa. Earlier in Ms. Mark’s career, she served as Senior Associate with McKinsey & Company, a global management consulting firm, and Region Coordinator for British Petroleum.

Ms. Mark holds an MBA from Northwestern’s Kellogg School of Management and undergraduate degrees from the University of Pennsylvania’s Wharton School of Finance and College of Arts & Sciences. A native of Scranton, Pa., Ms. Mark now resides in Atlanta, Georgia.

Lisa Mark

Lisa Mark is a strategic brand marketer with over 15 years of experience in consumer products, sporting goods, entertainment, & management consulting. With a proven track record of delivering exceptional results across a variety of industries and business challenges, Ms. Mark’s experience spans marketing for brands across all stages of the product life cycle, including start-ups, growth, and mature brands.

As Senior Director, Marketing Services for Mizuno USA, Inc., Ms. Mark spearheads the marketing strategies & tactics for the U.S. operations of Mizuno Corporation, a global sporting goods firm. Ms. Mark joined Mizuno Corporation in 1997 and quickly became the driving force behind creating a compelling brand strategy and brand positioning for the Mizuno brand in the United States, which, in turn, propelled the brand to significant gains in brand awareness, market shares, and profitability. Leading all brand marketing efforts for Mizuno in the U.S., Ms. Mark oversees brand strategy, advertising, promotions, packaging, experiential marketing, in-store merchandising, tradeshows, public relations, digital/social media/ e-marketing, and market research across the full spectrum of Mizuno USA’s sports categories, including golf, baseball, softball, volleyball, running, and track & field.

Owen Ryan

Ryan has worked with corporate and brand marketing clients, advertising, creative, sales promotion and strategy development assignments from top management of blue chip companies such as Johnson & Johnson, IBM, Kraft Foods and Citibank.

He has worked with Safeway Stores, Inc. since 2001 developing and helping to implement innovative new product initiatives, selling programs, energize in-store promotion and loyalty programs, and identifying external non-grocery product and retailer "partnering relationships" to help Safeway more effectively respond to serious volume loss caused by shopper erosion to discount super centers such as Wal-Mart. He helped management identify innovative strategies and tactics to fully maximize and monetize 35 million loyalty card users and 1.5 billion annual transaction base. He re-branded and re-launched Safeway's strategic-partnership programs with retailers such as Nordstrom's, and big box retailers such as Home Depot, Circuit City, etc. (Safeway's "Valued Connections" program) and advised on joint venture relationships with non-grocery, financial services companies.

From 1995 to 2000, he worked with Anheuser-Busch, Inc. to advise company management on brand-critical communications issues surrounding a threatened Teamster and AFL/CIO national boycott of Budweiser. He organized and led a brand communications crisis team, developed a wide range of turnkey brand and corporate communications solutions to target any foreseeable brand, union, trade or consumer eventuality (12 separate print trade campaigns, 166 ads, 12 consumer programs including print, radio, POP and TV.)

Kurt Schultz

18 years of retail advertising, merchandising, sales-promotion experience

10 years in the homecenter/hardware industry

8 years in the discount store and sporting goods industry

Developed and managed 16 million dollar annual advertising/marketing budget

Hired by Purina Mills in 1997

Currently serves as Director of Brand Marketing & Sales Promotion

Oversee Purina Mills branded retail marketing efforts, advertising, sales promotion and communications.

Purina Mills is owned by Land O Lakes Inc.

Andrew Slipper

Andrew Slipper is the Vice President for Large Enterprise Marketing for Europe, Middle East and Africa for SAP, the world’s largest business software company. Andrew’s responsibilities cover all Industry sectors, Solutions, Partner and Services Marketing. Prior to this role which he has held for six months, Andrew was responsible for SAP’s Global SME Program and Demand Generation marketing activities.

Before joining SAP Andrew held a number of marketing roles with Hewlett-Packard; as the Global Personal Computer Marcom Manager; EMEA SME Demand Generation Director and Worldwide Brand Manager. Before joining HP Andrew worked for L’Oréal as a Product Brand Manager in France. Andrew started his career at Saatchi & Saatchi Advertising in London where he was the Account Director for DHL, Hilton International, Johnson & Johnson and The Samaritans.

Andrew has an MBA from London Business School and a Masters from Cambridge University.

Engelina Jaspers

As vice president, corporate marketing, Engelina Jaspers is responsible for advancing HP's corporate brand and reputation with external stakeholders, as well as driving employee engagement, across the Americas region—the United States, Canada, Central and South America. Additionally, Jaspers leads HP’s marketing efforts reaching out to U.S. multicultural consumers. Jaspers is a member of the Americas Leadership Team, the region’s business governance body, and chairs the HP Americas Marketing Council. She was a driving member of a recent cross-company marketing job architecture overhaul, and defined a new set of marketing 2.0 competencies.

Her HP experience spans regional, global and corporate roles across marketing and marketing communications. Prior to joining HP in 1998, Jaspers built a successful career at Kodak, where she held progressively senior marketing and communications positions. Prior, she spent six years in the field as a sales representative for Kodak’s office imaging products.

Jaspers has a master’s of science degree in Public Relations from Boston University and an undergraduate business degree. She is a passionate advocate for targeted marketing and return on marketing investment, and a frequent presenter at conferences and events on multicultural marketing as a means to accelerate U.S. growth.

Mike Fasulo

Michael Fasulo is executive vice president, chief marketing officer and corporate social responsibility officer for Sony Electronics in the United States. He leads the newly formed Sony Electronics Customer Platform; which encompasses sales, marketing, communications, retail execution and service. The units that make up this organization are responsible for delivering a consistent Sony-brand message in every interaction with consumers, ensuring company efficiency and customer satisfaction.

Fasulo also oversees the company’s corporate social responsibility efforts through environmental affairs and community activities. CSR-related activities include Sony’s National Take Back Recycling program, which provides consumers the ability to recycle Sony products for free, environmental communications efforts, increased focus on Sony’s eco-friendly products and contributions to local communities in which Sony employees live and work.

Fasulo has been with Sony Electronics for more than 20 years and has held a variety of positions with the company. Previously, he was president of Sony Electronics e-Solutions Company LLC. His responsibilities included all sales, marketing, architecture and platform activities for this former subsidiary. During this time Fasulo launched the very successful Sony Style retail store in America. He also served as the Customer Relations Management officer, where his duties included consolidating Sony's direct sales efforts under one management for a common excellent customer experience.

Fasulo joined Sony in 1984 as a junior financial analyst and has held several positions within the company, including senior vice president of Consumer Sales, president of the Media Solutions Company, president of e-Solutions LLC and currently as EVP & CMO. Fasulo is a member of Sony Electronics Executive Committee, a board of a handful of senior managers responsible for policy making and employee empowerment at Sony Electronics.

Fasulo earned his bachelors degree from Glassboro State College and has attended various executive education programs at IMD, Switzerland, UCLA, University of Michigan and Columbia Executive Business School.

Lisa Mark

Lisa Mark is Senior Director, Marketing Services, for Mizuno USA, Inc.

Eduard Conrado

One of BtoB Magazine’s Best Marketers for 2008, 2007 and named in their 2008 Who’s Who in Marketing, Eduardo Conrado is chief marketing officer for Motorola’s Broadband Mobility Solutions Business, which had revenues of more than $18 billion in 2008. From branding and marketing strategies, to product and channel marketing, to internal and external communications, to interactive and online direct marketing Mr. Conrado ensures there is a single unified voice across all communication channels. He leads a global team that has been the force behind Motorola’s successful B2B integrated marketing strategy.

Over the past two years Mr. Conrado has been advocating the move towards online and digital marketing. He is the thought leader behind the award-winning Technology that’s Second Nature integrated campaign developed to reach vertical segments within government and public safety communities, including police chiefs, fire chiefs and municipal CIOs. The campaign drove users to a “virtual city” where they could try out different Motorola technologies.

Throughout his 17 year career at Motorola, Mr. Conrado has moved through a variety of key leadership roles. Most recently he served as senior vice president, global and technology marketing and communications. Prior to that assignment, he served as vice president of Global Marketing & Communications for Motorola’s Networks & Enterprise, a $13 billion business encompassing public and private networks, enterprise mobility and services. Prior to that, he was vice president of Global Marketing, Public Relations and Industry Analyst Relations for Motorola Networks. This position was preceded with multiple international business and marketing assignments in a range of areas across Motorola.

Conrado holds an MBA from ESADE in Barcelona, Spain and a Masters of International Management from the Thunderbird School of Global Management. He also holds a Bachelor of Science in Industrial Engineering from Texas Tech University.

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008.

Michael Moon

Executives worldwide recognize Michael Moon, President of GISTICS, as a dynamic lecturer and leading international authority on global multichannel brands, marketing operations management, and digital asset management. He has delivered more than 300 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world. McGraw-Hill and its international affiliates now offers Mr. Moon's book, Firebrands: Building Brand Loyalty in the Internet Age in 13 languages.

Randy Littleson

Randy Littleson assumed the role of vice president, marketing for Kinaxis in July 2003. At Kinaxis, Randy led the company’s successful repositioning efforts that put the company on its current growth track. Randy’s strengths in building market leadership strategies have enabled him to lead successful marketing teams throughout his more than 20 years in the industry.

Prior to joining Kinaxis™, Randy served as vice president, marketing and business development at Interface Software, a CRM provider, where he led the company’s product management, marketing communications and business development initiatives. Previously, Randy was executive vice president and general manager for Spyglass, Inc., a leading provider of Internet consulting, software, and services for the information appliance market. He played a critical role in repositioning Spyglass from a leader in PC technology to an innovator in embedded software. During his tenure at Spyglass, Randy helped grow revenues from $0M to $50M/yr. run rate in embedded software and services in less than four years. At Spyglass Randy led product development, professional services, business development and strategic marketing, as well as the integration efforts with OpenTV Corp., who acquired the company. He has also held various management positions at Palindrome Corporation, a Seagate Software company, Novell, Inc., and Unisys Corporation.

Randy earned an M.B.A. from the Keller Graduate School of Management and a Bachelor of Computer Sciences and Communications from the University of Michigan, Ann Arbor.

Lisa Kaplan

Lisa Kaplan is Vice President of Marketing for Lawson Products.

Ana Dan

Ana Dan is currently Director, Glucerna at Abbott Nutrition division of Abbott Laboratories.

Ms. Dan has been at Abbott Laboratories since January 2007, previously as Director of Marketing Systems and Services. In that role, she has successfully built a team and infrastructure to serve the company’s growing CRM, Marketing Operations and Digital capability. She previously had oversight of over 12 consumer websites and also managed the full CRM and fulfillment suite, including a new consumer database and ecommerce site. In her current position, Ms. Dan leads the Glucerna Brand marketing team, serving the diabetes market. Ana Dan is currently Director, Glucerna at Abbott Nutrition division of Abbott Laboratories.

Prior to Abbott, Ms. Dan spent 12 years in automotive marketing, the last 6 of which she served at Ford Motor Company, most recently as CRM Manager for Ford and Lincoln Mercury Brands. Throughout her career, she emphasized technology-enabled marketing and is an expert in designing process and infrastructure to support successful and sustainable programs. Ana Dan is currently Director, Glucerna at Abbott Nutrition division of Abbott Laboratories.

Ms. Dan is a graduate of Michigan State University and Purdue University and lives in Columbus, Ohio with her husband and daughter.

Gary Sakin

Gary Sakin, as the Marketing Communications Lead for Monsanto’s U.S. Commercial organization oversees all advertising, collateral and marketing materials for a variety of seed, biotechnology and chemistry brands. During his 20+ years in marketing, advertising and strategy consulting he has worked on both the client as well as agency side at such companies as Expedia.com, Pillsbury, SBC, IBM and N W Ayer. Originally from New York, he has a BS in Marketing from the University of Maryland and an MBA from the University of Minnesota.

Gene E. Tyworth

Dr. Tyworth received his M.B.A. and Ph.D. degrees from the Lundquist College, University of Oregon. He also holds a B.A. in economics from the University of California, Santa Barbara. Since joining The Smeal College in 1976, he has taught graduate and undergraduate courses in logistics systems management, logistics analysis, and corporate transportation management. Dr. Tyworth is also active in executive management education.

Dr. Tyworth's work experience includes logistics management and air cargo operations. He was an active duty officer in the Air Force from 1967-71, when he performed transportation/logistics duties under the Strategic Air Command and the 14th Air Force (RVN). In addition, he continued his service from 1976-1994 as reserve officer in the acquisition/procurement area for HQ Air Force and later for DLA. He also has consulting experience with major companies in the railroad, trucking, air cargo, food products, forest products, wire and cable, offshore rig/platform supply, and information technology industries.

Dr. Tyworth was named head of the Department of Business Logistics in 1998 and the Supply Chain and Information Systems Department in 2003. He is also the Director of Research for the Center for Supply Chain Research in the Smeal College. His research interests are in supplychain system design and analysis. His most recent research has focused on evaluating total distribution costs in global supplychains, the design and application of mode-choice models, and the pooling of lead-time risk. Dr. Tyworth has been a principal investigator in major studies funded by both federal and state departments of transportation.

Dr. Tyworth’s publications regularly appear in peer-reviewed outlets. Additionally, he has frequently presented papers at leading national and international conferences on supplychain management. He has received best paper awards from the Council of Supply Chain Management Professionals Educator's Group and the Decision Sciences Institute. He also has served as an associate editor of Transportation Research E (Logistics and Transportation Review) and is a member of the editorial review boards for the Supply Chain Forum and the Transportation Journal.

Nicole DeHoratius

Nicole DeHoratius teaches undergraduate-, MBA-, and Executive-level courses on operations and supplychain management. Professor DeHoratius earned her DBA in technology and operations management at Harvard Business School. Prior to her graduate studies, she was a researcher at RAND and was on the Board of Directors of the MIT Enterprise Forum of Washington-Baltimore, Inc.

Professor DeHoratius is the recent recipient of a fellowship from the Center for Strategic Supply Research and was named a Batten Scholar based on the impact and quality of her research. She is also a former Rotary Ambassadorial Scholar which enabled her to obtain her M.Sc. in technology and innovation management from the University of Sussex in England. Professor DeHoratius's research focuses on the effective management of retail supplychains and the link between retail performance and operational execution. Poor execution at all stages in the retail supplychain can result in store out-of-stocks and, consequently, lost sales. Effective execution involves designing appropriate incentives, maintaining accurate information, and collaboration between manufacturers and retailers.

Professor DeHoratius has published articles in leading journals such as California Management Review, Cutter IT Journal, ECR Journal, Harvard Business Review, Management Science, and M&SOM. In addition, her work has been featured in Supply Chain Management Review, Capital Ideas, and The University of Chicago Chronicle.

Juin Chong

Dr. Chong Juin Kuan obtained his B.Sc. (First Class Honors) from the University of Canterbury and his Ph.D. in Management from the Anderson School at the University of California, Los Angeles (UCLA). He is currently an Associate Professor of Marketing at the NUS Business School in National University of Singapore. He was previously an Associate Professor of Marketing at the SKK Graduate School of Business in Seoul funded by Samsung Corporation.

His research interest centers on decision making in both choice and strategic contexts. In the choice context, he works on issues concerning the role of risk and information in choice decision making. He uses behavioral and economic principles to drive his models and uses both field data (such as click-stream and scanner panel data) and experimental data to validate his models. His models are useful for understanding the choice behavior in fast moving consumer goods, technology products, consumer durables, internet retail and services. In particular, he had proposed a category assortment planning model to manage product variety in fast moving consumer goods to substantially reduce lost sales.

In the strategic context, he uses behavioral principles to explain strategic behaviors that differ significantly from behaviors predicted by equilibrium concepts (such as Nash equilibrium). His models were extended to study product and price competition, and strategic interactions within a supplychain.

The research works of Dr. Chong were published in Journal of Marketing Research, Manufacturing and Service Operation Management, American Economic Review, Quarterly Journal of Economics, Journal of Economic Theory, Games and Economic Behavior and European Journal of Operations Research. His research has appeared in conferences such as the 2001 Nobel Symposium, INFORMS conference and Marketing Science conference.

Sharmila Chatterjee

A business-to-business marketing expert, Sharmila C. Chatterjee examines issues in the domains of channels of distribution, sales force management and relationship marketing. In the area of sales force management, she carried out some of the first studies in the critical area of sales-marketing interface, specifically, sales lead management. She is interested in effective management of the sales/marketing interface with a view towards appropriate allocation of resources between customer acquisition and retention activities. Lately, Chatterjee has become interested in the diffusion of technological innovations among users at client organizations. The research project being done in this area with her doctoral student Anthony deLeon was a finalist in the 2006 ISBM Business Marketing Doctoral Support Award Competition, received an MSI grant in 2007, and placed first in the “2007 Fisher IMS and AMA SERVSIG Dissertation Proposal Competition.” Though primarily an expert in Business-to-Business Marketing, Chatterjee has done research in B2C areas in the domains of brand trust, financial literacy and cultural marketing.

At MIT, Sharmila C. Chatterjee is the faculty designate for MarketLab, a signature student run project-based learning initiative that gives MBA students the opportunity to perform consulting projects with top consumer and enterprise brands, start-ups and non profits. She earned her Ph.D. in Marketing from the Wharton School, University of Pennsylvania. Chatterjee graduated from the Birla Institute of Technology and Science (BITS), Pilani and worked briefly in Faridabad, India. Prior to taking up her current position as Senior Lecturer at MIT, Chatterjee was the Nagel T. Miner Professor and Chair of the Department of Marketing and Public Relations at Golden Gate University, San Francisco. Chatterjee has published in The Marketing Report, Journal of Retailing, Marketing Management Journal, and Behaviormetrika, among others. She is an award winning case writer, with several of her cases placing first in case writing competitions organized by DMEF, the educational wing of the Direct Marketing Association.

Dr. Gary Lee Frazier

Gary L. Frazier received his DBA in Marketing in 1979 from Indiana University, Bloomington. He is widely known for his research on distribution channel organization and management, and marketing strategy. Gary has published papers in journals that include the Journal of Marketing, the Journal of Marketing Research, and the Strategic Management Journal. He is a Member of the Editorial Review Board of the Journal of Marketing since 1984 and the Journal of International Business Studies since 2005. He was on the Editorial Review Board of the Journal of Marketing Research from 1985 through 2003. His sole-authored paper in 1983 in the Journal of Marketing Research on inter-firm power was runner-up for the 1988 William O'Dell award. Gary has received teaching awards at three universities, Indiana University, University of Illinois, and USC, for his teaching of undergraduates and MBAs. Gary has played a variety of roles in the AMA, including being a conference chair and track chair several times. Gary has consulted and provided expert testimony for a variety of organizations, including the Federal Trade Commission, Coca-Cola, IBM, 3M, Texas Instruments, and the City of New York.

Bob Ferrari

Bob Ferrari is the Managing Director for The Ferrari Group, a consulting, facilitation, and custom research firm. Bob is a highly visible supplychain technology executive and noted industry analyst, with demonstrated experience in business planning, process, and information technology transformation.

Bob is a longstanding member of the Council of Supply Chain Management Professionals (CSCMP). He holds APICS (The Association for Operations Management) certification as Certified Supply Chain Professional (CSCP), as well as Production and Inventory Management (CPIM), and was chosen by APICS as a member of the Certified Supply Chain Professional (CSCP) Exam Review Committee. Bob also serves as a board member of the North American Leadership Team for the Supply-Chain Council, Inc. (SCOR). He served as a previous board member for the MIT Forum for Supply Chain Innovation.

Laura Patterson

Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups. In 1999 she co-founded VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA and has served as a guest lecturer at various universities, including the University of Texas at Austin, Purdue University, Tuck’s Business School at Dartmouth College, and Stanford University. Laura earned her B.A from Truman State University and her Master’s at the University of South Florida.

Frans Riemersma

Frans Riemersma is chief editor of MarketingGovernance.com, an initiative by marketers who believe that Marketing Operations will be an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise.

In the '90s he experienced the daily marketing challenges as pioneer internet entrepreneur in the online publishing market. As member of the board of the Interactive Professional Association Netherlands (IPAN), a platform for professionals researching and supporting marketing and business models for new media, he was closely involved in many marketing and business models using new media, specifically: SMS, bluetooth, mobile internet, mobile ticketing, online and mobile gaming, blogging, webvertising, internet, in- and extranet applications, CD and DVD production, IVR and Interactive TV.

From 2000 onwards he aims for synergy in marketing activities using new media channels in concert, as co-founder of the consultancy MRM LOGIQ, advising companies on operational marketing excellence, also known as Marketing Resource Management. Frans Riemersma is specialised in on- and offline campaign integration, multi channel marketing and process support by technology. As a consultant Riemersma delivered projects for companies like Adidas, Unilever, KIA Motors, Vedior and Hewlett-Packard. He is co-author of the first book on MRM called “Marketing Resource Management, the noble art of getting things done in marketing. Efficiently.”

Mike Perez

Mike Perez is a senior business executive leading the sales, marketing and support organization for NVISION, the largest Marketing Supply Chain solutions provider in the print and promotional products industry. In addition, he is responsible for the divisions go to market strategies, strategic alliance and brand building efforts.

A leading authority on marketing supplychain and faculty member of the CMO Council’s Marketing Supply Chain Institute, Mr. Perez has over 14 years’ experience in designing marketing consumable supplychain programs for global Fortune 500 companies.

Mr. Perez has been instrumental in re-engineering NVISION’s business model, helping to propel the organization to its leading position in the marketplace. NVISION creates supplychain solutions for marketing consumables that maximize operational efficiencies, reduce overall costs, which aid companies in realizing returns on their marketing investments.

Promoted to his current post of Vice President of Sales, Mr. Perez joined North American Corporation in 2002 as the Director of Sales for the Graphics and Technology division. Mr. Perez has also served as Vice President, of BRANDVISION™, one of the top 10 providers of promotional and premium products in North America.

Prior to joining North American Corporation, Mr. Perez led a variety of sales organizations for R.R. Donnelly, formerly known as Moore North America, one of the world’s largest print manufacturers. In this position, he was responsible for driving profitable revenue growth throughout domestic and international markets. Having worked in the technology industry, Mr. Perez has a strong knowledge base providing software, hardware and network operating solutions for large organizations. Lastly, over the course of his career, he has held full P&L responsibility for customer service, procurement, marketing, inside and field sales, business development, corporate accounts, strategic alliance and creative services.

Kim Skildum-Reid

Widely acknowledged to be an industry leader and trendsetter, Kim Skildum-Reid is a corporate sponsorship strategist, trainer, coach, and writer with 24 years’ experience and a blue-chip client list from around the globe. Current and past clients include Target Corporation, Walt Disney Company, Dubai Government, Singapore Sports Council, Qantas, Mazda, ANZ Bank, Air New Zealand, ABN AMRO, Lion Nathan, Optus Communications, Telstra, Volvo, Telecom NZ, General Motors Holden, QBE Insurance, and many more.

Before moving to Australia in 1992, Kim worked for numerous Fortune 500 companies on sponsorships of some of America’s biggest events, concert tours, and sporting organisations. Now based in Sydney, she provides high-level sponsorship consulting, training, and coaching to clients on five continents.

Kim is co-author of two of the world’s bestselling sponsorship books, The Sponsor’s Toolkit and The Sponsorship Seeker’s Toolkit (now in its Third Edition). Kim also wrote controversial industry book, The Ambush Marketing Toolkit, which was released in September 2007. All three were published by McGraw-Hill.

Kim is a sought-after speaker and provides media commentary to some of the top international business and marketing media, including Harvard Business Review, Marketing News, PROMO, CNN, CNBC, Bloomberg, BBC, the ABC, TV3, Brand Republic, SportsBusiness Journal, Australian Financial Review, Marketing Africa, South China Morning Post, National Business Review, IE, Sponsor Magazine, and many others.

One of the most visible aspects of Kim’s professional life is the extremely popular industry hub, Power Sponsorship (www.powersponsorship.com). The site is known for providing reams of free industry advice, tools, and white papers, as well as Kim’s practical, no-punches-pulled blog.

Bob Ferrari

Bob Ferrari is the Managing Director for The Ferrari Group, a consulting, facilitation, and custom research firm. Bob is a highly visible supply chain technology executive and noted industry analyst, with demonstrated experience in business planning, process, and information technology transformation.

Bob is a longstanding member of the Council of Supply Chain Management Professionals (CSCMP). He holds APICS (The Association for Operations Management) certification as Certified Supply Chain Professional (CSCP), as well as Production and Inventory Management (CPIM), and was chosen by APICS as a member of the Certified Supply Chain Professional (CSCP) Exam Review Committee. Bob also serves as a board member of the North American Leadership Team for the Supply-Chain Council, Inc. (SCOR). He served as a previous board member for the MIT Forum for Supply Chain Innovation.

Sharmila Chatterjee

A business-to-business marketing expert, Sharmila C. Chatterjee examines issues in the domains of channels of distribution, sales force management and relationship marketing. In the area of sales force management, she carried out some of the first studies in the critical area of sales-marketing interface, specifically, sales lead management. She is interested in effective management of the sales/marketing interface with a view towards appropriate allocation of resources between customer acquisition and retention activities. Lately, Chatterjee has become interested in the diffusion of technological innovations among users at client organizations. The research project being done in this area with her doctoral student Anthony deLeon was a finalist in the 2006 ISBM Business Marketing Doctoral Support Award Competition, received an MSI grant in 2007, and placed first in the “2007 Fisher IMS and AMA SERVSIG Dissertation Proposal Competition.” This project examines the issues of goods-services balance and the role of augmented services in technology assimilation. Though the conceptual framework is broadly applicable, it is being currently examined in the context of Business Intelligence (BI) systems. The project also sheds light on the ability of network alliances in enhancing customer relationships vis-à-vis a one-stop-shop strategy. Though primarily an expert in Business-to-Business Marketing, Chatterjee has done research in B2C areas in the domains of brand trust, financial literacy and cultural marketing.

Sharmila C. Chatterjee is the faculty designate for MarketLab, a signature project-based learning initiative that gives MIT students the opportunity to perform consulting projects with top consumer and enterprise brands, start-ups and non profits. She earned her Ph.D. in Marketing from the Wharton School, University of Pennsylvania. Chatterjee graduated from the Birla Institute of Technology and Science (BITS), Pilani and worked briefly in Faridabad, India. Prior to taking up her current position at MIT, Chatterjee was the Nagel T. Miner Professor and Chair of the Department of Marketing and Public Relations at Golden Gate University, San Francisco. Chatterjee has published in The Marketing Report, Journal of Retailing, Marketing Management Journal, and Behaviormetrika, among others. She is an award winning case writer with several of her cases placing first in the Direct Marketing Association case writing competitions.

Kim Skildum-Reid

Widely acknowledged to be an industry leader and trendsetter, Kim Skildum-Reid is a corporate sponsorship strategist, trainer, coach, and writer with 24 years’ experience and a blue-chip client list from around the globe. Current and past clients include Target Corporation, Walt Disney Company, Dubai Government, Singapore Sports Council, Qantas, Mazda, ANZ Bank, Air New Zealand, ABN AMRO, Lion Nathan, Optus Communications, Telstra, Volvo, Telecom NZ, General Motors Holden, QBE Insurance, and many more.

Before moving to Australia in 1992, Kim worked for numerous Fortune 500 companies on sponsorships of some of America’s biggest events, concert tours, and sporting organisations. Now based in Sydney, she provides high-level sponsorship consulting, training, and coaching to clients on five continents.

Kim is co-author of two of the world’s bestselling sponsorship books, The Sponsor’s Toolkit and The Sponsorship Seeker’s Toolkit (now in its Third Edition). Kim also wrote controversial industry book, The Ambush Marketing Toolkit, which was released in September 2007. All three were published by McGraw-Hill.

Kim is a sought-after speaker and provides media commentary to some of the top international business and marketing media, including Harvard Business Review, Marketing News, PROMO, CNN, CNBC, Bloomberg, BBC, the ABC, TV3, Brand Republic, SportsBusiness Journal, Australian Financial Review, Marketing Africa, South China Morning Post, National Business Review, IE, Sponsor Magazine, and many others.

One of the most visible aspects of Kim’s professional life is the extremely popular industry hub, Power Sponsorship (www.powersponsorship.com). The site is known for providing reams of free industry advice, tools, and white papers, as well as Kim’s practical, no-punches-pulled blog.

In 1993, Kim was a founder of the Australasian Sponsorship Marketing Association and served as the President for the first four years before retiring. Kim has also served on the board of Habitat for Humanity Australia, as well as providing pro bono advisory work for a number of charitable organisations.

In addition to her work with corporate clients, Kim has a longstanding commitment to providing quality training and resources for non-profit organisations, including her groundbreaking Sponsorship School program and The 100 Charities Project.

Kim is happily married and has a much-loved daughter in kindergarten. Together, they have travelled the world and have a lot of adventures. She spends her (limited!) free time rock climbing, boxing, singing karaoke, and being a formidable member of her pub trivia team.

Laura Patterson

Laura Patterson, President/Co-founder, VisionEdge MarketingLaura’s career span nearly 30 years of marketing and sales. Her expertise and experience reflect the company’s focus on improving marketing performance, effectiveness and efficiency, marketing and sales alignment. Prior to VEM, Laura served nearly 14 years at Motorola, where she also championed and implemented a world-wide brand building and customer advocacy initiative, known as Powered By Motorola, and created some of the initial metrics and dashboards used by the microcontroller business. Author of dozens of published marketing and branding articles and the books Gone Fishin’ and Measure What Matters, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA.

Frans Riemersma

Frans Riemersma is chief editor of MarketingGovernance.com, an initiative by marketers who believe that Marketing Operations will be an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise.

In the '90s he experienced the daily marketing challenges as pioneer internet entrepreneur in the online publishing market. As member of the board of the Interactive Professional Association Netherlands (IPAN), a platform for professionals researching and supporting marketing and business models for new media, he was closely involved in many marketing and business models using new media, specifically: SMS, bluetooth, mobile internet, mobile ticketing, online and mobile gaming, blogging, webvertising, internet, in- and extranet applications, CD and DVD production, IVR and Interactive TV.

From 2000 onwards he aims for synergy in marketing activities using new media channels in concert, as co-founder of the consultancy MRM LOGIQ, advising companies on operational marketing excellence, also known as Marketing Resource Management. Frans Riemersma is specialised in on- and offline campaign integration, multi channel marketing and process support by technology. As a consultant Riemersma delivered projects for companies like Adidas, Unilever, KIA Motors, Vedior and Hewlett-Packard.

He is co-author of the first book on MRM called "Marketing Resource Management, the noble art of getting things done in marketing. Efficiently." (ISBN 978-90-813305-1-0).

Mike Perez

Mike Perez is a senior business executive leading the sales, marketing and support organization for NVISION, the largest Marketing Supply Chain solutions provider in the print and promotional products industry. In addition, he is responsible for the divisions go to market strategies, strategic alliance and brand building efforts.

A leading authority on marketing supply chain and faculty member of the CMO Council’s Marketing Supply Chain Institute, Mr. Perez has over 14 years’ experience in designing marketing consumable supply chain programs for global Fortune 500 companies.

Mr. Perez has been instrumental in re-engineering NVISION’s business model, helping to propel the organization to its leading position in the marketplace. NVISION creates supply chain solutions for marketing consumables that maximize operational efficiencies, reduce overall costs, which aid companies in realizing returns on their marketing investments.

Promoted to his current post of Vice President of Sales, Mr. Perez joined North American Corporation in 2002 as the Director of Sales for the Graphics and Technology division. Mr. Perez has also served as Vice President, of BRANDVISION™, one of the top 10 providers of promotional and premium products in North America.

Prior to joining North American Corporation, Mr. Perez led a variety of sales organizations for R.R. Donnelly, formerly known as Moore North America, one of the world’s largest print manufacturers. In this position, he was responsible for driving profitable revenue growth throughout domestic and international markets. Having worked in the technology industry, Mr. Perez has a strong knowledge base providing software, hardware and network operating solutions for large organizations. Lastly, over the course of his career, he has held full P&L responsibility for customer service, procurement, marketing, inside and field sales, business development, corporate accounts, strategic alliance and creative services.