Marketing Supply Chain Institute

Coverage

December 16, 2010 - Do You Throw Away Obsolete Marketing Materials? by Doc, ZDNet
"obsolete marketing materials can have a major negative impact on marketing effectiveness. Forty-two percent of the respondents to the CMO Council survey said that fresh marketing content is critical to their go-to-market strategy, but 51% of respondents admitted they had used marketing materials that contained outdated content. In today’s business environment, every interaction with a potential buyer is important, and sales can easily be lost if prospects are provided outdated information." Read more »
December 16, 2010 - Marketing Could Be Your Demand Chain's Weakest Link by David Blanchard, Industry Week
According to a recent study by the Chief Marketing Officer Council, marketers tend to focus on strategy, creative development and campaign execution. Effective demand-chain provisioning, on the other hand, tends to be an afterthought if it's thought of at all. Read more »

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).

more facts »

ARTICLES

Following the footprints · The Economist

2 of 2: Elements of a Modern Demand Generation Plan... Program Translation · Leftbrain

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