Press Releases

July 18, 2011 - The 2011 State of Marketing
Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability

(Palo Alto, Calif.)Say goodbye to “Random Acts of Marketing” as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report released today, sponsored by Deloitte and OpenText.   At risk are agencies and resources failing to bring value-added thinking, innovation, or technical knowledge to the table, notes the CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend. Among the priorities, marketers intend to add a one-two-punch of marketing analytics talent coupled with strategic planning and business development experience to better target, segment and then act on growth opportunities.    The global marketing leadership group with members in 110 countries surveyed over 600 of its members to gather insights and contributions for its seminal report, The 2011 State Of Marketing: Outlook, Intentions and Investments. Read more »
February 22, 2011 - CMO Council Study Reveals Sales Groups Hoard Marketing Consumables To Circumvent Ineffective Marketing Supply Chain Operations
Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales Effectiveness

(PALO ALTO, Calif.)Lack of confidence in the Marketing Supply Chain appears to be a major contributor to the hoarding of marketing materials by sales executives. According to the results of new a CMO Council study, nearly one in two sales executives over-orders critical marketing support materials by as much as 25 percent per order. Read more »

Coverage

December 16, 2010 - Do You Throw Away Obsolete Marketing Materials? by Doc, ZDNet
"obsolete marketing materials can have a major negative impact on marketing effectiveness.  Forty-two percent of the respondents to the CMO Council survey said that fresh marketing content is critical to their go-to-market strategy, but 51% of respondents admitted they had used marketing materials that contained outdated content.  In today’s business environment, every interaction with a potential buyer is important, and sales can easily be lost if prospects are provided outdated information." Read more »
December 16, 2010 - Marketing Could Be Your Demand Chain's Weakest Link by David Blanchard, Industry Week
According to a recent study by the Chief Marketing Officer Council, marketers tend to focus on strategy, creative development and campaign execution. Effective demand-chain provisioning, on the other hand, tends to be an afterthought if it's thought of at all. Read more »

Videos

Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotel Group
Florence Ho, Senior Director of Loyalty and Direct Marketing for Wyndham Hotel Group, talks about how the dialogue between customer and brand drives demand and creates long-term relationships. Timely and relevant communications (from website marketing to collateral at the point-of-sale), in addition to promotions, keep customers coming back to stay in one of Wyndham’s hotels around the globe. Watch »
Simon MacGibbon, SVP Marketing, The Sports Authority
Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country. The complexity of the retail sporting goods industry, coupled with the regional specificity it demands, makes marketing their stores both challenging and exciting. Watch »

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).