July 18, 2011 - The 2011 State of Marketing Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability
(Palo Alto, Calif.)Say goodbye to “Random Acts of Marketing” as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report released today, sponsored by Deloitte and OpenText. At risk are agencies and resources failing to bring value-added thinking, innovation, or technical knowledge to the table, notes the CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend. Among the priorities, marketers intend to add a one-two-punch of marketing analytics talent coupled with strategic planning and business development experience to better target, segment and then act on growth opportunities. The global marketing leadership group with members in 110 countries surveyed over 600 of its members to gather insights and contributions for its seminal report, The 2011 State Of Marketing: Outlook, Intentions and Investments. Read more »
February 22, 2011 - CMO Council Study Reveals Sales Groups Hoard Marketing Consumables To Circumvent Ineffective Marketing Supply Chain Operations Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales Effectiveness
(PALO ALTO, Calif.)Lack of confidence in the Marketing Supply Chain appears to be a major contributor to the hoarding of marketing materials by sales executives. According to the results of new a CMO Council study, nearly one in two sales executives over-orders critical marketing support materials by as much as 25 percent per order. Read more »
January 11, 2011 - New CMO Council Assessment Tool Tracks Potentials Savings Through Streamlined Marketing Supply Chain Operations CMO Council Teams With Marketing Supply Chain Experts NVISION® To Help Marketers Achieve New Year's Operational Optimization Resolutions
(Palo Alto)CMO Council Teams With Marketing Supply Chain Experts NVISION® To Help Marketers Achieve New Year’s Operational Optimization Resolutions Read more »
November 29, 2010 - CMO Council Study Finds Blind Spots In Go-To-Market Process Limit Demand Chain Performance and Revenue Optimization Marketers Overlook Criticality of Sales Channel Provisioning, Collateral Fulfillment and Field Marketing Support in Driving Frontline Effectiveness and Competitive Advantage
(PALO ALTO, Calif)A new study by the Chief Marketing Officer (CMO) Council reveals significant blind spots in the go-to-market process as marketers focus on strategy, creative development and campaign execution to the detriment of effective demand chain provisioning. The latter includes the efficient and timely delivery of marketing and merchandising materials to dealer, agent, franchise, retail and brand office locations, as well as the processing of customer requests for sales literature and samples through Web, call center and email channels. Read more »
August 17, 2010 - CMO Council Tackles Inefficient Marketing Supply Chain Strategy Partners with NVISION to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational Optimization
(PALO ALTO, Calif)The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, in partnership with NVISION®, has launched a new initiative to drive best practices and thought leadership in Marketing Supply Chain operations planning, forecasting and budget allocation across all areas of the marketing mix. “Mapping + Tracking the Optimized Marketing Supply Chain” will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process. Read more »
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).
Maximizing Marketing Value Through Smarter Procurement · McKinsey & Co.
Following the footprints · The Economist