Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotel Group
Florence Ho, Senior Director of Loyalty and Direct Marketing for Wyndham Hotel Group, talks about how the dialogue between customer and brand drives demand and creates long-term relationships. Timely and relevant communications (from website marketing to collateral at the point-of-sale), in addition to promotions, keep customers coming back to stay in one of Wyndham’s hotels around the globe. Watch »
Simon MacGibbon, SVP Marketing, The Sports Authority
Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country. The complexity of the retail sporting goods industry, coupled with the regional specificity it demands, makes marketing their stores both challenging and exciting. Watch »
Aaron Carpenter, VP of Marketing and Consumer Insights, The North Face
Aaron Carpenter works where adventure meets demand generation. The CMO Council got a glimpse into his world where stories of climbs, treks and outdoor endeavors transform into in-store experiences that inspire customers and drive business. Watch »
Drew Panayiotou, SVP Marketing, Best Buy
Drew Panayiotou, the man behind marketing for Best Buy in the United States, sat down with the CMO Council to share his thoughts on the optimization of the customer experience and how Best Buy has managed to integrate experiences across multiple channels. He discusses the conception and establishment of the in-store media network, leveraging the store as a networking experience in itself. Panayiotou also addresses the increasing complexity of end-to-end marketing campaigns. Watch »
CMO Council Recommends Auditing Your Marketing Supply Chain to Identify Cost Savings
NVISION (www.nvision-nac.com) a division of North American Corporation and the CMO Council (www.cmocouncil.org) present an executive perspective on the key issues and challenges facing today's CMO. Between budget demands and new calls for efficiencies and effectiveness across the marketing mix, marketing has never been more challenges to reduce cost, improve and optimize. Liz Miller, VP of Marketing Programs & Operations for the CMO Council and Mike Perez, Vice President of Marketing and Business Development from, NVISION share their views and insights in this video segment. To learn more about how to audit, optimize and improve Marketing Supply Chain Operations, visit www.NVISION.com for more information. Watch »
James Cornell, CMO Prudential Retirement
James Cornell, Chief Marketing Officer of Prudential Retirement, discusses the benefits of undertaking a complete assessment of your Marketing Supply Chain. Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee services. NVISION is a division of North American Corporation. To learn more visit us at www.nvision-nac.com Watch »
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).
Maximizing Marketing Value Through Smarter Procurement · McKinsey & Co.
Following the footprints · The Economist