COMPETITIVE GAIN IN THE DEMAND CHAIN
COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.
"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.
"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.
Articles
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June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more » -
November 9, 2010 - 1 of 2: Elements of a Modern Demand Generation Plan... Overview + Buyer-Targeting Context by Adam Needles, Leftbrain
How many posts a week do you find with ‘tips and tricks’ for improving your demand generation program or for leveraging marketing automation technology? These posts are valuable, yet if you are part of the 97-98% of B2B marketers that either are not currently using marketing automation technology or that are not using it successfully – a reality I covered in parts one and two my ‘Real State’ of modern demand generation series – then you’ve got bigger fish to fry. Read more » -
October 4, 2010 - Why the Bad Economy Has Been Good for Target by Natalie Zmuda , Advertising Age
Downturn Pushes Retailer Into Shifting Agency Structure, Marketing, Media and Renewing Its Focus on Innovation Read more » -
September 27, 2010 - B-toB Marketers Must Think Like Consumer Companies by Marty Homlish, Forbes
Behind every business ("B") is a consumer ("C") who expects to receive a total customer experience. Read more » -
September 17, 2010 - Creative Capitalism: Branding Lessons from Newman's Own by Allen Adamson, Forbes
It would be hard to find anyone who doesn't think Paul Newman was a super movie star. It would also be hard to find anyone in the marketing business who doesn't think Paul Newman was a super branding guy. Read more » -
September 10, 2010 - Operations: In-house manufacturing fits in with prevalence of packaging by Jennifer Zegler , Beverage Industry
In-house plastic bottle manufacturing accommodates variety The beverage landscape is populated with a variety of choices presented in an array of packaging shapes and sizes. What may be a land of opportunity for consumers presents a challenge for beverage-makers, especially facilities that produce many products. For those companies, the option of bringing plastic bottle manufacturing in-house is one that offers advantages for the flexibility of their business, says Dave Raabe, director of blow molding for North America and key account for converter business of Krones USA, Franklin, Wis. Read more » -
September 2, 2010 - Shoppers Show Up for Back to School by Natalie Zmuda , Advertising Age
Discounts, Tax-Free Holidays Attract Consumers, but So Do New Products Read more » -
September 1, 2010 - Direct Mail Beating E-mail for Young Adults by Ethan Boldt, Target Marketing
Direct mail becoming more relevant than e-mail for young adults says Epsilon survey. Read more » -
August 23, 2010 - Creativity: The Missing, Yet Critical Element For B2B Marketers by , Modern B2B marketing
What’s the missing, yet critical element for successful B2B marketers? – Creativity. Read more »
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.
ARTICLES
Following the footprints · The Economist
1 of 2: Elements of a Modern Demand Generation Plan... Overview + Buyer-Targeting Context · Leftbrain




