COMPETITIVE GAIN IN THE DEMAND CHAIN

COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.

"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.

Videos

  • Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotel Group
    Florence Ho, Senior Director of Loyalty and Direct Marketing for Wyndham Hotel Group, talks about how the dialogue between customer and brand drives demand and creates long-term relationships. Timely and relevant communications (from website marketing to collateral at the point-of-sale), in addition to promotions, keep customers coming back to stay in one of Wyndham’s hotels around the globe. Watch »
  • Simon MacGibbon, SVP Marketing, The Sports Authority
    Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country. The complexity of the retail sporting goods industry, coupled with the regional specificity it demands, makes marketing their stores both challenging and exciting. Watch »
  • Aaron Carpenter, VP of Marketing and Consumer Insights, The North Face
    Aaron Carpenter works where adventure meets demand generation. The CMO Council got a glimpse into his world where stories of climbs, treks and outdoor endeavors transform into in-store experiences that inspire customers and drive business. Watch »

  • FACTS & STATS

    Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
    Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.