COMPETITIVE GAIN IN THE DEMAND CHAIN

COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence

Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. Competitive Gain in the Demand Chain will combine a series of best practice interviews with a comprehensive demand chain performance audit to address how well marketing content and consumables are delivered to the front line, as well as how this impacts sales effectiveness, revenue generation and customer retention.




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Archway Survey
Competitive Gain in the Demand Chain Report Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value… Download report »