COMPETITIVE GAIN IN THE DEMAND CHAIN
COMPETITIVE GAIN IN THE DEMAND CHAINBest Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence
Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. Competitive Gain in the Demand Chain will combine a series of best practice interviews with a comprehensive demand chain performance audit to address how well marketing content and consumables are delivered to the front line, as well as how this impacts sales effectiveness, revenue generation and customer retention.
ARTICLES
June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »
November 23, 2010 - 2 of 2: Elements of a Modern Demand Generation Plan... Program Translation by Adam Needles, Leftbrain
Part Two: Program Translation Developing your initial buyer-targeting context gives you the baseline you need to start to build your demand generation plan. By this point, you should have a clear idea of the following: who your target buyer is; what constitutes a lead that is qualified to go to sales; what are the conversion steps and quantitative dynamics you’ll face in your nurturing programs; and what your overall ‘reverse-funnel math’ looks like. These are all critical inputs. Read more »
Part Two: Program Translation Developing your initial buyer-targeting context gives you the baseline you need to start to build your demand generation plan. By this point, you should have a clear idea of the following: who your target buyer is; what constitutes a lead that is qualified to go to sales; what are the conversion steps and quantitative dynamics you’ll face in your nurturing programs; and what your overall ‘reverse-funnel math’ looks like. These are all critical inputs. Read more »
BLOGS
The 21st Century Supply Chain
This blog provides insights on today's supply chain trends and issues. Read more »
This blog provides insights on today's supply chain trends and issues. Read more »
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Competitive Gain in the Demand Chain Report Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value… Download report »