MAPPING + TRACKING

MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.

Facts & Stats

  • Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
    Source: Seeking Alpha
  • One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.
    Source: Seeking Alpha
  • Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.
    Source: Zacks Equity Research
  • Order too much of a product and risk an inventory write-off which results in a charge against earnings in the following quarter. Conversely, order too little off a popular product and you lose out on crucial sales that can leverage earnings during a key selling period for the year. Retailers can be risky from this standpoint but if you buy them when there's a lot of negative sentiment and the valuation is attractive enough, they can make for worthwhile investments.
    Source: Seeking Alpha
  • Online marketing management solutions offer a cost-effective, centralized ordering system where each storeowner has the ability to create and order materials from a web-based site that can be personalized to their target audience.
    Source: QSR Magazine
  • In its most basic form, web-to-print has been defined as a virtual storefront that allows an individual to design and order printed products online.
    Source: QSR Magazine
  • "Marketing is becoming a discipline that works best in on-demand environments, because of on-demand printing's ability to extend a company's reach, create cost efficiencies, and achieve effective brand management," said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP.
    Source: QSR Magazine
  • If a Demand Planner does not understand how the software creates the forecast or the recommended safety stock related to forecast error, they cannot contribute to improving process performance.
    Source: Institute of Business Forecasting and Planning
  • Finding a warehouse storage and shipping option that grows with business, offers flexibility, is cost effective and doesn’t distract from the marketing and sales efforts is not an easy thing to do.
    Source: VentureBeat
  • Warehousing and shipping can make up about 10 percent of an e-commerce company’s costs. Other than inventory, in fact, it’s often the largest expense a retail or wholesale business faces.
    Source: VentureBeat
  • Outsourced order fulfillment finds a warehouse to store your physical inventory. Then, as you receive orders and send them along, packs and ships them onto buyers. The process allows startup owners to focus on the core parts of growing their business – marketing, sales and product sourcing – while eliminating guesswork and employee overhead. It also provides flexibility to grow, while limiting your exposure if sales slow.
    Source: VentureBeat
  • Warehouse usage can save up to 35 percent on domestic orders and 75 percent on international ones, since the final shipment travels a shorter distance.
    Source: VentureBeat


FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.