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MAPPING + TRACKING

MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.
"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.

White Papers

Finding the Right Strategy for Business Process Integration
IDC demand-side research shows that business process improvement consistently ranks as the leading objective of enterprise application buyers, a view shared by both IT and line-of-business (LOB) managers. The maturing of process automation technologies supports the enterprise goal to extend processes beyond the scope of today's best-of-breed applications and enterprise application suites. Read more »
Supply Chain Dynamics in Asia
Supply chain management in Asia is a relatively new topic but is a key challenge for all Asiabased manufacturers and traders trying to integrate into the “global market.” The purpose of this paper is to describe key supply chain issues faced in Asia. Read more »
Supply Chain Dynamics in Asia
Supply chain management in Asia is a relatively new topic but is a key challenge for all Asiabased manufacturers and traders trying to integrate into the “global market.” The purpose of this paper is to describe key supply chain issues faced in Asia. Read more »
Business Guide to Paper Reduction: A Step-by Step plan to save money by saving paper
This report demonstrates that with dedication and planning there is significant potential for a successful paper reduction campaign. And the environmental benefits of paper reduction confirm that what is good for business can be good for the environment. Read more »
Inventory - The necessary Evil?
The goal of inventory management is to ensure the consistent delivery of the right product in the right quantity to the right place at the right time. All this, without carrying excess and obsolete inventory or lowering customer service levels. Read more »
Aligning supply chain strategies with product uncertainties - California management review
Supply chain strategies that are based on a one size fits all technique will never succeed. Read more »
Optimizing Your Marketing Supply Chain in a Recession
A natural reaction in a recession is to retreat, cancel all new programs or projects, essentially tightening the budget. However, smart companies are much more planned and targeting areas that will not only help them through a downturned economy, but to also help them prosper during and after. Read more »

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.

more facts »

ARTICLES

Following the footprints · The Economist

2 of 2: Elements of a Modern Demand Generation Plan... Program Translation · Leftbrain

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