Marketing Supply Chain Institute

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Define Where to Streamline
Making Marketing Supply Chains More Efficient, Agile and Enviro-Friendly

With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they source, select, manage, unify and align vendors, suppliers and service providers on strategic, creative, content, media, talent, distribution and production levels. Define Where to Streamline is the first step in a process to benchmark, analyze and provide a report card on the state of marketing supply chain management practices, as well as highlight the business benefits, productivity gains and risk reductions to be achieved by embracing a standardized Marketing Supply Chain Model.

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