Articles
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June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more » -
November 23, 2010 - 2 of 2: Elements of a Modern Demand Generation Plan... Program Translation by Adam Needles, Leftbrain
Part Two: Program Translation Developing your initial buyer-targeting context gives you the baseline you need to start to build your demand generation plan. By this point, you should have a clear idea of the following: who your target buyer is; what constitutes a lead that is qualified to go to sales; what are the conversion steps and quantitative dynamics you’ll face in your nurturing programs; and what your overall ‘reverse-funnel math’ looks like. These are all critical inputs. Read more » -
November 9, 2010 - 1 of 2: Elements of a Modern Demand Generation Plan... Overview + Buyer-Targeting Context by Adam Needles, Leftbrain
How many posts a week do you find with ‘tips and tricks’ for improving your demand generation program or for leveraging marketing automation technology? These posts are valuable, yet if you are part of the 97-98% of B2B marketers that either are not currently using marketing automation technology or that are not using it successfully – a reality I covered in parts one and two my ‘Real State’ of modern demand generation series – then you’ve got bigger fish to fry. Read more » -
October 25, 2010 - Packaged Goods Suffering From Dearth of Innovation by Jack Neff , Advertising Age
Packaged goods are supposed to be recession-resistant staples people can't do without. Yet things have been different in this recession. People have proven they can do without, or at least spend less. The downturn hit household and personal-care products harder than expected last year, and the rebound this year has been weaker than many expected. Read more » -
October 19, 2010 - Panera Bread: Making Dough Despite Tough Times by Ken Bruno, Forbes.com
Forbes first profiled Panera Bread Co. and its chairman Ron Shaich back in November 2000, when the company had begun making waves in the emerging fast casual restaurant industry. Shaich told Forbes then that he thought that his idea would bring him success, but that he had to be realistic about his chances. Read more » -
October 18, 2010 - CMOs: Stake A Claim On A System of Accountability by Michael Brunner, Forbes.com
The CMO Council since 2007 has noted through various reports that the top service clients want from their agencies is improved quantification and measurement of results. Read more » -
September 10, 2010 - Operations: In-house manufacturing fits in with prevalence of packaging by Jennifer Zegler , Beverage Industry
In-house plastic bottle manufacturing accommodates variety The beverage landscape is populated with a variety of choices presented in an array of packaging shapes and sizes. What may be a land of opportunity for consumers presents a challenge for beverage-makers, especially facilities that produce many products. For those companies, the option of bringing plastic bottle manufacturing in-house is one that offers advantages for the flexibility of their business, says Dave Raabe, director of blow molding for North America and key account for converter business of Krones USA, Franklin, Wis. Read more »
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).
ARTICLES
Following the footprints · The Economist
2 of 2: Elements of a Modern Demand Generation Plan... Program Translation · Leftbrain