Blogs
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).
ARTICLES
What Blockchain Might Mean for the Digital Ad Supply Chain · eMarketer
A Localized Global Marketing Strategy · Brand Quarterly