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The CMO Council, and its special interest network, the Customer Experience Board will look to extend its current thought leadership development with InfoPrint Solutions Company by taking the baseline learnings specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within targeted vertical industries. "What's Critical in the Vertical," addresses the top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement. The Council is keen to further explore more deeply the forces, factors, shifts and trends impacting marketers by industry, particularly as it relates to strategic marketing challenges and industry issues.
Key verticals to be targeted include insurance, commercial banking, utilities, and communication service providers. All these entities will be brought together to focus in on "What's Critical in the Vertical" and to take intensive look at industry-specific customer engagement opportunities, market velocity, messaging relevance and customer experience.
Drew Panayiotou is responsible for marketing for Best Buy in the United States, across stores and all marketing channels.
Aaron Carpenter, The North Face's VP of Marketing and Consumer Insights, works where adventure meets demand generation. The CMO Council got a glimpse into his world where stories of climbs, treks and outdoor endeavors transform into into in-store experiences that inspire customers and drive business.
Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country.
Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotels Group In the final Competitive Gain in the Demand Chain video, Florence Ho talks about how the dialogue between customer and brand drives demand and creates long-term relationships.