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Can you handle the Truth? (PDF) • DecideWare
The most important aspect of a 360-degree Evaluation program is to
fully understand why it is being implemented. This is true at all levels of
the client organization, and also at the agency. So it is vital that not only
the senior executives understand why, but that it is communicated to all
participants in the process - this theme of communication and training will
be reinforced over and over!
Optimizing Your Marketing Supply Chain in a Recession (Word) • NVISION
A natural reaction in a recession is to retreat, cancel all new programs or projects, essentially tightening the budget. However, smart companies are much more planned and targeting areas that will not only help them through a downturned economy, but to also help them prosper during and after.
Outsourcing the Marketing Supply Chain (PDF) • NVISION
Over time, even the most effective supply chains can grow cumbersome and unwieldy as new partners, new products and new technologies are added, resulting in increased cost, decreased service levels and an overall loss of control. Some of the world’s largest consulting firms and NVISION estimate that up to 60% of marketing costs are related to non-product ancillary areas.
The Return to Profitability: Spend Management priorities to accelerate savings and drive long-term growth • Ariba
This spring, Ariba conducted a survey to learn the most important spend management priorities that companies today are focused on to cope with the recession. More than 225 Procurement professionals—representing a variety of industries, roles, company sizes, and regions—participated in this research. This informative report identifies the key challenges and priorities that companies across the board face in today's tough economy.
The CPO's Agenda: Smart Strategies for Tough Times • Aberdeen Group
The global recession is taking no prisoners. Yet, as this business downturn continues, the Chief Procurement Officer's (CPO) agenda and the CEO's agenda have started to converge. In fact, two-thirds of this study's participants believe that the economic downturn has positively impacted the role of the CPO within the enterprise. In this report, sponsored by Ariba, Aberdeen Group defines three key areas that Best-in-Class organizations should take action: supply risk management, sourcing and other cost containment initiatives and strategic planning
Effective Supplier Performance Management: Maximize your Profitability and Minimize Risks • Ariba
Supply chains of midsize to large enterprises today have one glaring trait in common: uncertainty. This paper reviews the seven foundational principles of supplier performance management and details on what you can measure and manage. Through a toughtful and incremental approach toward supplier performance management, your supply chain executives gain the peace of mind that comes with knowing exactly what your suppliers are doing, and to what end.
What Every CMO Needs to Know about Sponsorship • powersponsorship
A best practice sponsor will take an entirely different approach to selection, negotiation, and leverage. They will take an approach that is anchored in the mindset of win-win-win – you win, your partner wins, and the target market wins. How? Not by entering a contest they know they’re not going to win.
The Marketing Supply Chain • ANA
Integrated Sales and Marketing for Consumer Products Companies • SAP America
Optimizing Your Marketing Mix in a Down Economy • Coremetrics
Optimizing Marketing Spend of Financial Services • Coremetrics
Using Technology to Manage the Marketing Spend • Aprimo, Inc.
The CPO's Agenda: Smart Strategies for Tough Times • Aberdeen Group
Demand Chain Management: Integrating Marketing and Supply Chain Management (PDF) • From Martin Christopher